Tactics for Developing Authentic Business Relationships

Today's episode explores the vital role of authentic, long-term relationship-building in consulting and professional services firms. 

Our guest, Sean Johnson, contrasts entrepreneurial and corporate consulting, stressing the challenges of smaller firms and the advantages of resource agility. He underscores the value of sharing insights, referrals, and niche expertise and advocates for a long-term perspective in business. 

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About the Guest

Sean Johnson | CEO Madison Sean helps professional services firms grow by making their Partners and Managing Directors "slightly famous." For 9 years he was a Professor teaching digital marketing at Northwestern's Kellogg School of Business. He was previously a Founding Partner at Manifold, a venture holding company in Chicago. To learn more about what Sean and the team at Madison are working on, visit hiremadison.com.

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