Leveraging Data to Scale Efficiently

2 min read
May 15, 2024 at 11:49 AM

In today's episode, we chat with Peter Caputa IV, CEO of Databox, a software company that helps marketing agencies and professional services firms leverage data to drive growth for their clients. 

Prior to joining Databox, Pete built and scaled HubSpot's partner program to account for 40% of the company's revenue. Since his departure, companies like Denamico, and the solutions partner ecosystem as a whole, have had to evolve to keep up with the capabilities of HubSpot's software.

In order for companies to scale efficiently, Pete stresses the importance of transparency and visibility across business functions. He explains how his teams use their data and reporting, as well as objectives and key results (OKRs) to solve problems and optimize their performance. 





About the Guest

Pete Caputa headshot


Peter Caputa IV is the CEO of Databox, an easy-to-setup analytics software for growing businesses. Used by 7k+ companies, he's led the company to profitability, $8.5M ARR, and 100+ employees. 
Before Databox, Pete went from individual contributor to VP of Sales & Marketing at HubSpot, as he built their solutions partner program from zero to $115M ARR, driving 40% of revenue and helping thousands of partners globally. 
Pete's current focus is helping professional services firms leverage data and AI to fuel their marketing, sales process, and client consulting engagements. 



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