In this episode of RevOps Champions, Brendon Dennewill sits down with Nick Powills, CEO of Mainland and franchise marketing veteran, to unpack why many franchise brands struggle to scale. Nick breaks down the true cost of growth, the absence of RevOps thinking in franchising, and why critical metrics like LTV and CAC are often overlooked. He shares how integrating strategic CFOs, aligning operations, and rethinking technology can drive long-term value. Drawing from 20+ years of experience and his book Sticks and Stones, Nick offers a roadmap for building resilient, scalable businesses.
Key Takeaways:
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Why capital and realistic expectations are make-or-break
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The untapped role of strategic CFOs in franchise growth
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Aligning people, process, data, and tech for enterprise value
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How personal challenges can shape stronger business leaders
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About the Guest
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Nick Powills | CEO at Mainland Nick Powills is the CEO of Mainland, a content marketing technology company that brings together strategy, creative execution, and brand storytelling through its divisions: No Limit Agency, 1851 Franchise, and ESTATENVY. A former journalist and franchise PR expert, Nick is also the author of Sticks & Stones and a sought-after keynote speaker on transforming personal challenges into purpose-driven success. |
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