Embracing AI: Strategies for Growth and the Future of Work | Paul Roetzer

In this episode of RevOps Champions, Brendon Dennewill and Paul Roetzer dive into the transformative power of AI and its impact on marketing, business, and the future of work. They explore the shift from traditional software to AI-driven systems, the urgency for organizations to adapt, and how to build an effective AI roadmap.

 

Paul shares insights on driving personalization, scaling AI initiatives, and fostering AI literacy through education and training. Plus, learn about SmarterX, a bold initiative tackling societal challenges with AI. Tune in to discover how businesses and individuals can embrace AI to innovate, grow, and thrive in a rapidly evolving landscape.

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About the Guest

HubSpot Profile (8)

 

Paul Roetzer | Founder & CEO, Marketing AI Institute and SmarterX
 

Paul Roetzer is a marketing AI expert and educator with over 23 years of experience in the marketing industry. He is the founder and CEO of Marketing AI Institute, a media, event, and online education company that makes AI accessible, approachable, and actionable for marketers and business leaders. He is also the co-author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business, a book that explores the impact and opportunities of AI on marketing.

Roetzer's mission is to help marketers and business leaders understand and apply AI to transform their organizations and careers. He hosts The AI Show podcast, and created the Marketing AI Conference (MAICON), an annual event that brings together AI experts, practitioners, and vendors. He has consulted for hundreds of organizations, from startups to Fortune 500 companies. Previously, he was the founder and CEO of Ready North (formerly PR 20/20), a digital marketing agency that he sold in 2021.

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