Navigating Change: Reassessing Processes and Technology as Your Company Grows

1 min read
May 1, 2024 at 11:23 AM

In this episode, Jim Tobin describes the team structure at Ignite Social Media and how they were able to maintain their company culture during a period of high growth. 

He acknowledges that implementing new technology can be risky, but is critical for scaling your business and adapting to the ever-changing marketing landscape. 

He discusses ways to leverage AI to gain efficiencies in the content creation process and he encourages companies to be useful and memorable in their social media and marketing efforts. 





About the Guest

Jim Tobin (1)


Jim Tobin | CEO at Ignite Social Media and President of Carusele

Jim Tobin is the founder and CEO of Ignite Social Media, the first social media agency in the US, established in 2007. Ignite specializes in crafting and executing targeted social media strategies for brands.

In 2015, he founded Carusele, the optimized influencer marketing agency.

Jim's expertise and thought leadership have made him a popular speaker at industry conferences, where he shares his successful strategies and forward-thinking approaches to digital marketing. He is also known for his books "Social Media is a Cocktail Party" and "Earn It. Don't Buy It."


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