Optimizing GTM Operations

1 min read

August 21, 2024 at 9:42 AM

In this episode, we interview Charlie Saunders, the CRO and co-founder of CS2, a consulting practice specializing in go-to-market (GTM) operations for B2B SaaS companies.

We discuss the ongoing debate within the industry about the meaning and scope of the terms revenue operations, sales ops, marketing ops, and GTM ops.

Charlie believes business leaders should approach operations as a product development cycle (similar to that of SaaS products), focused on making continuous process improvements.

Charlie also emphasizes the importance of reliable data for effective decision-making while acknowledging the challenges and expense of obtaining such data.

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About the Guest

Charlie Saunders

Charlie Saunders | Co-founder & CRO at CS2

CS2 is a GTM Operations consultancy that helps B2B SaaS companies easily execute and report on their go-to-market strategy.

With nearly 15 years of experience in GTM/marketing/revenue operations, Charlie and his team support clients with proven strategies that deliver real results.

They regularly share their knowledge through a weekly newsletter, YouTube videos/podcasts, and LinkedIn.

Outside B2B marketing, you can find Charlie on his mountain or gravel bike, training for events (OCRs or Tri), or hiking with his family.