In this episode, Brendon Dennewill speaks with Cait Grabowski, Implementation Manager at Denamico. Her experience as a Fractional CRO and GTM Strategist shapes her unique perspective on franchise operations. Cait explores the unique challenges and opportunities facing franchise brands as they work to scale through better systems and processes.
The conversation reveals how franchise organizations juggle multiple complex relationships – from franchise development and real estate teams to individual franchisees and their end customers. Cait shares insights on overcoming common strategic missteps, including the tendency for franchisors to oversell multi-unit deals to unproven franchisees and the critical importance of data transparency and proactive communication throughout the franchise lifecycle.
This episode is essential listening for franchise executives, RevOps professionals, and franchise development teams looking to transform their operations through strategic technology implementation and data-driven decision making.
What You'll Learn
- Why transparency and proactivity matter
- The multi-unit franchise trap
- Timing as a critical metric
- The power of unified data systems
- Strategic alignment across verticals
- Building vs. buying CRM solutions
- The team you need for CRM success
Resources Mentioned
- HubSpot – CRM platform with customization capabilities and multi-account management features for franchise organizations
- HubSpot Academy – Free training resources with video content for learning platform fundamentals
- EOS (Entrepreneurial Operating System) – Business framework for setting and tracking short-term and long-term organizational goals
Listen
Watch
About the Guest
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Cait Grabowski | Implementation Manager at Denamico Cait Grabowski is a Fractional Chief Revenue Officer who has partnered with 50+ companies ranging from startups to $30M ARR, helping them build sales processes, optimize CRMs, and design scalable go-to-market strategies. She specializes in aligning sales, marketing, and customer success teams to drive efficient revenue operations and sustainable growth. With a track record of success across healthcare, technology, and high-growth ventures, Cait is passionate about enabling organizations to scale smarter. |
