In this episode, Bella Cowdin, HubSpot Certified Trainer and Senior Consultant at Denamico, unpacks the biggest AI announcements from HubSpot’s INBOUND 2025. She shares how RevOps teams can use AI to amplify human potential—without replacing it—while avoiding common pitfalls.
Highlights include HubSpot’s recognition that customer data lives beyond its platform, the launch of Data Studio for seamless integrations, and the shift from SEO to AEO (AI Engine Optimization).
This episode is a must-listen for RevOps professionals and marketing leaders who want to harness AI for growth while keeping humans first and AI second.
What You'll Learn:
- How AI agents can help your best people 10X their output without replacing human decision-making
- The critical difference between using AI to help you vs. using AI to do things for you
- Why HubSpot's new Loop Marketing Playbook declares the old inbound methodology "broken"
- How Data Studio is solving the scattered data problem plaguing most revenue operations
- Why businesses must shift from SEO to AEO to stay visible in an AI-driven search landscape
- Real-world examples of AI implementation gone wrong and how to avoid them
Resources Mentioned:
- HubSpot INBOUND Fall Spotlight 2025 - Annual conference featuring major AI announcements
- Loop Marketing Playbook - HubSpot's new methodology replacing traditional INBOUND
- AEO Grader - AI Engine Optimization tool (search for it on Google or ask your favorite AI)
- Data Hub (formerly Operations Hub) & Breeze AI - HubSpot's data management platform and HubSpot's native AI enrichment tools
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About the Guest
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Bella Cowdin | Senior HubSpot Consultant at Denamico Bella Cowdin is a Senior Strategist & Consultant at Denamico with a background in Organizational Psychology and over eight years of experience in business management and operations. Known for creating tailored, data-driven strategies, Bella helps organizations align people, processes, and technology to achieve both immediate wins and long-term growth. |
