The Art & Science of Marketing

1 min read

July 10, 2024 at 10:17 AM

Today's guest Aurora Toth, Partner & CMO at Chief Outsiders, advises marketers to align their strategy and tactics with broader business goals to drive revenue growth. Scaling quickly also requires cross-functional onboarding and training.

She describes marketing as both an art and a science, with the data and measurement aspects becoming increasingly important. While many marketers find it challenging to track sales from traditional marketing efforts, they should still attempt to quantify these activities, because failing to do so could result in budget cuts.

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About the Guest

Aurora Toth

Aurora Toth | Partner & CMO at Chief Outsiders

Aurora is a collaborative and dynamic executive and communicator who motivates teams and cultivates strong relationships. She works within the C-Suite and cross-functionally to formulate strategy and implement it, effectively integrating across all levels of an organization.

Aurora began her career at Procter & Gamble and transferred that classical brand management foundation to multiple industries including Manufacturing, Professional Services, Hospitality, Retail, Entertainment, Consumer Electronics, and e-commerce.

At Chief Outsiders - the leading Fractional Executive Services firm in North America - she works with both B2B and B2C Mid-Market companies to accelerate value creation.