In this episode of RevOps Champions, Brendon Dennewill sits down with Torben Rytt, a leader well-known for his success at Siteimprove and now as the founder of Gainbox. Torben brings a unique background, having moved from Europe to Minneapolis driven by both personal and professional opportunities. With deep roots in building and scaling data-driven businesses, Torben’s journey reflects his ongoing commitment to leveraging technology, curiosity, and ownership as core tenets of leadership.
The discussion centers around the pivotal role of data in driving organizational growth and effective sales strategies. Torben explains how, at Siteimprove, deliberate data collection and operationalization made a significant difference, allowing his teams to continually refine their approach and set themselves apart from competitors. Both speakers underscore the importance of not just amassing data, but actually using it to inform decisions, shape company culture, and define ideal customer profiles (ICP). Torben shares how curiosity pushed his teams to seek out unique data points and patterns, going beyond industry basics to truly understand why some customers thrive while others churn.
As the conversation evolves, Torben outlines how emerging technologies like AI are transforming CRM and sales operations. He describes Gainbox as the toolset he wishes he had earlier in his career—a scalable, AI-powered platform for uncovering actionable data signals and keeping CRMs efficient and up-to-date. The episode wraps up with advice for RevOps leaders: remain open to experimentation, make bold leadership decisions rooted in company values, and focus on intelligent, targeted outreach rather than generic, high-volume tactics. The result is a refreshingly practical perspective on preparing businesses for the next wave of technological innovation in revenue operations.
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About the Guest
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Torben Rytt | Founder, Gainbox
Torben Rytt is the co-founder of Gainbox, a B2B Account Intelligence Solution designed to help GTM teams validate and operationalize their ICP, as well as uncover opportunity pockets. By using AI to automate manual account research and pre-qualification, Gainbox enables sales teams to spend more time connecting with buyers who are most likely to need their products or services—significantly boosting sales efficiency. Additionally, Gainbox’s comprehensive account mapping provides leadership with clear, data-driven insights, enabling better-informed decisions about market expansion. Gainbox integrates seamlessly with HubSpot and Salesforce.
Before founding Gainbox, Torben led Siteimprove US, growing the business from $0 to $55M and creating over 200 tech jobs in Minnesota. Siteimprove was acquired by Nordic Capital in 2020.
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