In this transformative episode, host Brendon Dennewill sits down with Tony D'Angelo, founder of Collegiate Empowerment and creator of the Intellectual Capitalist®, to explore how entrepreneurs can unlock hidden value in their businesses through intellectual property. Tony reveals that 90% of S&P 500 value now comes from intangible assets—a complete reversal from 1972 when only 10% was IP-based. For RevOps professionals and business leaders, this shift represents a massive untapped opportunity hiding in plain sight.
Tony introduces the concept of "surplus understanding"—the unique processes, frameworks, and solutions that every business develops but rarely protects or monetizes. He demonstrates how approximately 18.25% of existing revenue may already be flowing from undocumented IP assets, and walks through a practical framework for identifying, protecting, and profiting from these invisible assets. The conversation bridges the gap between traditional business operations and the emerging AI-powered economy, offering actionable strategies for turning proprietary knowledge into cash-flowing property.
This episode is essential listening for RevOps leaders, C-suite executives, technology entrepreneurs, and anyone building scalable processes who wants to transform their intellectual assets into protected, profitable property while navigating the AI revolution.
What You'll Learn
- Intellectual property is now the #1 asset class
- Four dangers block most IP strategies
- Your business holds hidden IP value
- Not all IP protections are created equal
- AI now acts as augmented intelligence for IP creation
- Protecting your processes starts with simple steps
- Trust remains the timeless currency of commerce
Resources Mentioned
- Strategic Coach
- EOS (Entrepreneurial Operating System)
- The Go-Giver
- USPTO (United States Patent and Trademark Office)
- Library of Congress
- Instant IP by Carrie Oberbrunner
- Primal Intelligence
- The Print
- Kolbe Assessment
To learn how to transform your useful ideas into cash flowing assets, schedule a complimentary IP Conversation with Tony D'Angelo, by going to: www.TheIPconversation.com or if you’re ready to take the leap and enroll in The IP Simplifier Series please visit: www.IPsimplifier.com to enroll today!
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About the Guest
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Tony D'Angelo | Founder & Intellectual Property Advisor of Collegiate Empowerment & The Intellectual Capitalist®
Tony D’Angelo is the Founder and Executive Producer of Collegiate Empowerment®, a national nonprofit dedicated to helping students get what they want and need from college so they can create lives of passion and purpose. A pioneer in the college speaking industry, Tony has reached over 2 million students and 50,000 educators through his educational productions and workshops, including The What Every College Student Needs to Know® Series. As the author of The College Blue Book and a key contributor to the New York Times bestseller Chicken Soup for the College Soul, Tony’s work has been featured in O Magazine, CNN, and SPIN. Known for his pragmatic idealism and straight talk, he continues to champion transformation in higher education—helping students not just earn a degree, but an education that truly empowers them. |
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