In this episode, Ken Babcock, co-founder and CEO of Tango, discusses the evolution of Tango from a documentation tool to a comprehensive platform that enhances sales team efficiency through process automation and AI. He emphasizes the importance of process in driving innovation and consistency within organizations, particularly in the context of revenue operations. Ken also shares insights on targeting sales teams, leveraging Tango internally, and the critical role of company culture in scaling businesses effectively.
Ken discusses the essential components for scaling a business effectively, emphasizing the importance of culture, leadership, and process. He highlights the need for accountability and metrics to drive performance, as well as the significance of reinforcing communication within the organization. Ken also addresses the necessity of adapting to change and leveraging technology to enhance scalability, ultimately stressing that user adoption is a critical metric for success.
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About the Guest
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Ken Babcock | Co-Founder & CEO, Tango
Ken Babcock is the Co-founder and CEO of Tango.ai, a company transforming Revenue Operations through AI-driven automation. By eliminating manual data entry, enforcing custom validation rules, and seamlessly navigating CRM software, Tango’s AI agent empowers RevOps teams to drive efficiency and enables Sales teams to focus on what matters most—building relationships and closing deals. Since its founding, Tango has revolutionized how teams work, powering the creation of over 4 million workflows and streamlining operations for some of the world’s largest enterprises. Backed by leading venture capital firms and strategic investors from Salesforce, Slack, Atlassian, and HubSpot, Tango is trusted by top companies, including Marsh McLennan, Cox Communications, Walmart, and Lockheed Martin. Tango has been recognized in Forbes, Fast Company, Inc., and TechCrunch. Ken and his co-founders, Brian Shultz and Dan Giovacchini, left Harvard Business School in 2020 to launch Tango, inspired to serve organizations drowning in underutilized software. Prior to Tango, Ken led teams across Operations, Analytics, and Product at Uber, where he worked on scaling global systems. He began his career at Deloitte Consulting after graduating with honors from Cornell University. Ken’s experiences paved the way for his involvement in both the Forbes Technology Council and Cornell’s Entrepreneurship Advisory Council. Ken resides in Chicagoland with his wife, two sons, and their Havanese Poodle mix. |
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