In this episode of RevOps Champions, host Brendon Dennewill talks with Hayden Stafford, President and Chief Revenue Officer at Seismic. Drawing on 25+years leading go-to market teams at Microsoft, Salesforce, IBM, and Pegasystems, Hayden explains why modern growth depends on a "well-plumbed" revenue system, where sales, success, support, partners, and service operate as one connected engine.
Hayden reframes enablement as the strategic translation layer that turns boardroom strategy into frontline execution with the right context, content, and coaching inside the flow of work. The conversation also tackles market downturn readiness, the CFO/CRO tension, and the importance of leading indicators, and a pragmatic view of AI adoption.
What You’ll Learn
- How revenue strategy and revenue systems work together to drive results
- Why enablement is a cross-functional translation layer, not just training
- What it means for RevOps to move from reporting outcomes to surfacing signals
- Where AI delivers the most value when embedded in daily workflows
- The first alignment levers CROs should focus on
- How to recognize when AI adoption stalls before impact shows up
Listen
About the Guest
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Hayden Stafford | President & Chief Revenue Officer of Seismic
Hayden Stafford is President and Chief Revenue Officer at Seismic, where he leads all global go-to-market functions, including sales, marketing, customer success, partners, and professional services. Since joining Seismic in 2022, Hayden has focused on building connected revenue systems that drive smarter enablement and measurable growth. With more than 25 years of executive leadership experience, Hayden has held senior go-to-market roles at Microsoft, Salesforce, IBM, and Pegasystems. At Microsoft, he served as Corporate Vice President of Global Business Applications, where his team drove over 300% revenue growth and scaled Dynamics 365 cloud revenue more than 10x. Hayden is known for building high-performing global teams, leading through market disruption, and aligning revenue strategy, operations, enablement, and technology to create durable growth. |
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