In this episode of RevOps Champions, host Brendon Dennewill sits down with Hannah Ajikawo, founder and CEO of Revenue Funnel, HubSpot modern sales leader, and LinkedIn top voice in B2B sales. With 17 years of experience leading sales and go-to-market teams, Hannah shares her philosophy on making sales simple by stripping away the over-engineered complexity that holds revenue teams back.
Hannah challenges conventional wisdom about sales methodologies, arguing that companies often lose sight of fundamentals by trying to turn salespeople into formula-following robots. She reveals how misalignment across revenue teams—from unclear ownership to missing expectations—costs companies millions and explains why being "data-informed" beats being "data-driven" every time. The conversation explores practical frameworks for building alignment, leveraging AI effectively, and finishing Q4 strong while setting up for success in 2026.
This episode is essential listening for RevOps professionals, CROs, sales leaders, and founders who want to cut through the noise, realign their revenue engine around what actually works, and scale growth without adding unnecessary complexity or headcount.
What You'll Learn
- Why sales becomes unnecessarily complicated
- The true meaning of revenue alignment
- The 72.9% Ronaldo Principle for launching initiatives
- Data-informed vs. data-driven strategy
- How AI is reshaping buying and selling
- Sales velocity as the CRO's north star metric
- Practical Q4 advice for hitting targets
Resources Mentioned
- The Go-Giver by Bob Berg
- Revenue Funnel Go-to-Market Health Check
- HubSpot Academy
- EOS (Entrepreneurial Operating System)
- Denamico Growth Readiness Score
Listen
Watch
About the Guest
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Hannah Ajikawo | CEO & Founder at Revenue Funnel
Hannah Ajikawo is the CEO and Founder of Revenue Funnel and a globally recognized B2B SaaS and technology revenue leader. With 17 years of go-to-market experience, she brings deep expertise in sales process transformation, revenue enablement, and GTM strategy. A HubSpot Modern Sales Leader, LinkedIn Top Voice, and [In]sider, Hannah is considered among the top B2B Sales Thought Leaders worldwide. Passionate about giving salespeople the best opportunities for success, she advises global tech scale-ups, creates authentic GTM content, and champions diversity and inclusion—all while navigating the mysteries and joys of parenthood.
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