Today's guest is George Hadjiyanis, SVP of Sales and Marketing at Parallax, a platform that helps digital agencies and software development companies improve their resource planning, margins, and utilization.
He shares his approach to evaluating and implementing new technology, acknowledging the difficulties of transitioning from older systems to modern tools. He believes having the right tools and processes in place is worth the challenge and expense because it provides visibility into data. For leaders to make informed decisions that drive business growth, data must be clean, accurate, and accessible.
George urges companies to merge their ops roles in sales, marketing, and customer service into one revenue operations function. The revenue operations manager is responsible for data quality across those teams and their systems. This enables more holistic analysis from a 'single source of truth.'
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About the Guest
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George Hadjiyanis | SVP of Sales & Marketing at Parallax
George has over 25 years of business development and marketing leadership experience with emerging software, SaaS, and managed service providers. George’s passion is to uncover the critical needs of customers and deliver the right solution to help them meet their strategic goals.
George is SVP of Sales at Parallax, a SaaS solution focused on helping digital agencies and software development firms improve capacity planning, forecasting, and resource management to maximize revenue.
He was previously VP of Sales and Marketing for cloud management software provider Enstratius from inception to Series-A financing to its acquisition by Dell. Post-acquisition, George led the Dell cloud management sales and marketing organization.
George holds a Bachelor of Electrical Engineering and an MBA in Strategic Management from the University of Minnesota.
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