Channing Ferrer discusses the importance of data as an asset and the role of operations in aligning go-to-market teams. He emphasizes the need for accurate data to make strategic decisions and ensure alignment across the business. Channing also shares insights on managing technology and the decision-making process for adopting new systems.
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About the Guest
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Channing Ferrer | Chief Business Officer Brandwatch Channing is a proven revenue leader, advisory and early-stage investor. He has extensive experience building teams and implementing processes across global technology companies. Channing is currently the Chief Business Officer for Brandwatch, a leading social media management tool. Previously, he was the Chief Sales Officer for Semrush (NYSE: SEMR), and Chief Revenue Officer for Built In. Notably, he ran Sales Strategy, Operations, and Sales Acceleration for HubSpot (NYSE: HUBS), a marketing and customer relationship management platform. Channing led the growth of HubSpot from $200m to $1.5bn in revenue over a 6-year period. He built the GTM operating system, KPIs, processes and tools they continue to leverage today. |
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Strategies and Tools for Sales Success
Making Data-Driven Decisions and Aligning GTM Teams for Success
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