In this episode of RevOps Champions, host Brendon Dennewill sits down with Peter Fuller, Founder of Workflow Academy and a leading expert in revenue operations, CRM systems, and workflow automation. Peter shares his unconventional path from studying Russian literature to building a RevOps consultancy and training ecosystem, and why the “human” side of RevOps will only become more important as AI adoption accelerates.
Peter breaks down the three pillars he teaches (ask better questions in plain English, “measure twice cut once” with clear scoping, and only then build), and explains why most AI initiatives fail: not because the tools don’t work, but because leaders chase hype instead of focused, high-ROI use cases. He offers a practical approach for 2026: empower your internal tinkerer, carve out time, and prove ROI on one micro-solution before turning AI into a company-wide strategy. The conversation is a grounded, refreshingly contrarian take on where AI actually helps RevOps teams today, especially in reporting, dashboards, SQL, and automation, without sacrificing relationships, trust, and real human context.
This episode is essential listening for RevOps leaders, operators, and executives who want to cut through AI noise, prioritize what matters, and deploy automation in ways that genuinely improve performance without distracting the business.
What You’ll Learn
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Peter Fuller | Founder of The Workflow Academy
Peter Fuller is the founder of The Workflow Academy, a leading Zoho and RevOps consulting firm helping high-growth companies scale through better systems, workflows, and automation. He also built a RevOps career education platform acquired by Aspireship and now serves as an adjunct instructor at Utah Tech University and Dixie Technical College, where he created one of the first accredited CRM/RevOps programs. |