In this episode of the RevOps Champions Podcast, host Brendon Dennewill is joined by Max Emma, Entrepreneur, Certified Franchise Executive, CEO of BooXkeeping, and Founder of Main Entrance. Max shares the behind-the-scenes realities of scaling a service business into a franchise: why delegation is the first step, how financial visibility becomes a leadership advantage, and what has to be true before a business is ready to franchise.
They dig into what breaks when brands franchise too early, why capital and support infrastructure matter as much as systems, and how to think about technology, especially as an accelerator without losing the human relationships that drive long-term franchise success. Max also shares how he helps candidates choose the right franchise, and closes with practical advice on persistence, finding mentors, and building an exit strategy from day one.
What You’ll Learn
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Max Emma | CEO & Chief Bookkeeping Officer at BooXkeeping Corp.
Max Emma is an Entrepreneur, Certified Franchise Executive (CFE), and CEO & Chief Bookkeeping Officer of BooXkeeping Corp., where he leads a nationwide team delivering accurate, scalable bookkeeping services through a unique multi-accountant model. He also founded BooXkeeping Franchise, Inc., a franchise that helps entrepreneurs build bookkeeping businesses with proven systems and support. In 2024, Max launched Main Entrance LLC, a franchise consulting company, guiding candidates to the right franchise opportunities with free advisory services and covered sales training. |