HubSpot INBOUND: Uniting Data and Teams for Growth | Sophie Schaffran

Written by Brendon Dennewill | September 3, 2025 at 9:21 PM

Get the inside scoop on HubSpot's game-changing INBOUND 2025 releases! Denamico team members, Alise Kostick, RevOps Strategist, and Sophie Schaffran, Marketing Director, break down key updates through the lens of organizational roles.

They focus on how HubSpot is unifying data and transforming how teams work together. This episode is for RevOps leaders, marketers, sales professionals, and service teams who want to understand how these updates will impact their daily workflows and strategic initiatives.

What You'll Learn:

Operations Hub to Data Hub transformation and what it means for RevOps professionals managing complex data workflows
Marketing Studio, the new visual campaign planning tool that combines whiteboarding, project management, and performance tracking
Smart CRM updates including Kanban boards, timeline views, and a map view for territory planning
AI-powered CPQ in Commerce Hub and who it's for today
Breeze AI evolution including Breeze Studio, Assistants and new Agents
Self-generating CRM data that pulls unstructured data from sources like email signatures, auto-responses, and call transcripts

Releases Mentioned:

Smart CRM

Listen

Watch

About the Guest

Sophie Schaffran | Marketing Director at Denamico

Sophie Scaffran is the Marketing Director at Denamico. With more than a decade of experience spanning marketing strategy, paid media, automation, and digital content, Sophie has led teams through growth, transformation, and innovation in industries ranging from healthcare to e-commerce. She is passionate about building confident, high-performing teams and leveraging data-driven marketing to drive revenue growth.

View full post