RevOps Champions Podcast

Serve, Don’t Sell: Building Trust and Growing a Purpose-led Brand | Braxton Kilgo

Written by Brendon Dennewill | December 17, 2025 at 6:11 PM

In this episode of the RevOps Champions Podcast, host Brendon Dennewill is joined by Braxton Kilgo, Founder of I Believe In You (IBIY), a kindness-driven movement and purpose-led brand built to help people and organizations lead with belief before strategy. Braxton shares how his background running a high-performance B2B lead generation system shaped the way he now scales IBIY by blending belief-driven storytelling with practical, repeatable outreach systems that create real human connection.

Together, they break down how Braxton generated 237 appointments in 30 days using organic LinkedIn prospecting, why most outreach fails (and how to avoid sounding spammy), and the mindset shift that makes modern selling feel more like serving. Braxton also shares the origin story of IBIY and how a simple “I believe in you” sticker idea turned into an app-enabled bracelet movement that tracks kindness as it spreads around the world. 

The conversation tackles a challenge every revenue leader faces: balancing purpose with performance in an increasingly metrics-driven world. This episode is essential listening for RevOps professionals, B2B growth teams, and business leaders who want to build scalable systems without sacrificing authenticity.

What You’ll Learn

  • How Braxton generated 237 organic appointments in 30 days by building targeted LinkedIn lists and running a structured outreach sequence.
  • Why most LinkedIn outreach feels like spam and how to stand out 
  • How to use “high intention, low attachment” to keep prospecting consistent without getting derailed by rejection.
  • Why “serve, not sell” works as a real growth strategy 
  • How raw, human communication can outperform overly polished sales messaging.
  • How I Believe In You creates a trackable ripple effect of kindness. 
  • How leaders can balance purpose and performance by tying impact to sustainable business fundamentals.

Resources Mentioned

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About the Guest

 
Braxton Kilgo | Founder of I Believe In You (IBIY)

Braxton Kilgo is an entrepreneur, visionary, and founder of I Believe In You (IBIY), a movement designed to inspire small acts of kindness that create a global impact. With more than a decade of experience in business solutions with his company Hours Global, Braxton has served more than 1,000 clients, from startups to corporations and more than 100 personal brands. His expertise spans sales, branding, and high-level partnerships, having generated millions of dollars in high-ticket sales and collaborated with world-class artists, athletes, and celebrities.

Now fully focused on IBIY, Braxton has built a powerful ecosystem that connects businesses, communities, and causes through an innovative bracelet and mobile app platform. Each bracelet carries a story, encouraging users to pass it on and track its journey, fostering authentic connections. His passion lies in building relationships, serving people and brands at the highest level, and proving that belief, action, and hard work always pay off.

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