RevOps Champions Newsletter #31

But here’s the catch: AI, like every other technology, is most effective (or really, only works) when your inputs are clean.

It’s something our team talked about all week.

Stored data ≠ usable data.

Here’s the difference:

• Stored Data = outdated, incomplete, or bought lists no one trusts. It sits there, untouched.
• Usable Data = clean, current, structured in a way that powers segmentation, automation, and forecasting.

Right now, too many HubSpot portals are filled with stored data: 

• Outdated or incomplete records
• Spreadsheets full of “shadow data”
• Broken workflows
• Messy pipelines.

This causes sales to stall, adoption to lag, and leaders to make decisions without confidence.

That “storage” costs time, money, and trust. And it makes all of those new, shiny AI features useless.

That’s why we created the HubSpot Clean-Up Sprint: a focused 6-week engagement to fix your biggest HubSpot mess (data, workflows, or pipeline) so you can start 2026 with a CRM you can trust. 

Here’s what you’ll get:

• Reliable reporting you can actually use in 2026 planning
• Clean, deduplicated data your team believes in
• Workflows and pipelines that run smoothly instead of working against you
• The ability to confidently add AI functionality to your CRM
• A strong start to 2026!

HubSpot rolled out 200+ new features this month. AI-powered prospecting agents, smarter automation, loop marketing…

But all of it depends on clean, usable inputs.

Learn more about the 6-week HubSpot Clean-Up Sprint.

Start 2026 with a CRM your team trusts and AI that multiplies your impact.

Here’s to a cleaner CRM,

Kristin

P.S. Our team only has capacity for 10 sprints before year-end. Reserve your spot now so you can start 2026 with confidence.