Learning How Automation Platforms Help You Keep Customer Data Organized Long Term

The Centennial Of Mid-America Paper Recycling. Mid-America Paper Recycling was founded in 1926 and will soon celebrate its centennial. According to Paul, the key to this sustainability is the very culture of the company — they want to be around forever. "I think that's one of the reasons why I was brought in — to make sure that we're positioning ourselves for the future and seeing where we're going. It's nice when you have that type of timeframe because there aren’t a lot of companies that make it to a hundred years. They're not doing the things that are necessary to be able to stay relevant. And in an industry like ours, being able to make changes in technology, communication, and the overall development of making yourself relevant is also very important."

Being Organized Is The Key To Sales Success. When he started his career, Paul's father had been in sales for years, and his father-in-law was involved in technology. He used their experiences to develop his habits. Paul took their advice and started using automation systems, which made him successful. As Paul notes, a system that keeps you organized can be a competitive advantage for you. "What resulted in my ability to stay organized is that I ended up being able to, at a very young age, outsell my colleagues who weren't using a similar system and who were still doing it by paper and file folders and following the traditional approach at that time. And I felt like, at that time, I really knew that if I was going to continue to be successful, I needed to go and hit that leading edge. So like my father, who brought value every time he went into a sales call, and like my father-in-law, staying relevant with technology and making sure that you were always providing yourself that differentiation on both fronts to ensure that you're staying successful."

Communicating Both Externally And Internally Leads To Company Success. RevOps is a business function that aims to maximize an organization's revenue potential. Paul believes that the most important thing for the company's development is communication with clients and within the company. As he notes, the marketing, sales, service, and operations side of the organization have to be in sync. "So we're all on the same page, and when we do that, and when we successfully communicate what we are doing and what our strategy is, that's when we really start to take off. And when we're on the same page with one another, we are the best we've ever been. When we are not communicating, we quickly realize how failed an organization we can be."