The Next Era of Sales: Territory Design and AI | Kevin Davis

In this episode, Brendon Dennewill sits down with Kevin Davis, Founder of BoogieBoard, to explore how territory design can make—or break—sales performance. From his experiences at NetSuite and Google to launching BoogieBoard, Kevin shares how poor territory planning costs companies time, money, and morale. The conversation dives into sales strategy, AI's role in market intelligence, CRM integration, and how to overcome the hidden opportunity costs that stall growth. Whether you're a RevOps leader, sales strategist, or part of a seller-doer team, this episode is packed with insights on designing smarter systems that drive real revenue outcomes.

What You'll Learn

• Why territory design is a strategic lever, not just an operational task
• How poor territory planning erodes trust and increases sales rep turnover
• The role of AI in transforming market data into actionable territory insights
• Why RevOps leaders often identify problems but lack empowerment to solve them
• How seller-doer models in professional services can benefit from territory optimization
• The importance of establishing a "North Star" for territory design processes

Resources & Mentions

• BoogieBoard: Territory design and planning platform
• Roger Federer's Commencement Speech: Referenced for the "53% winning" mindset
• Salesforce & HubSpot: Primary CRM integrations mentioned
• Snowflake: Customer data platform integration
• AI and Data Substacks: Kevin promises to share recommendations for data-driven sales strategies
• EOS (Entrepreneurial Operating System): Business planning framework mentioned