Why HubSpot Payments Are Part Of Your Go-To-Market Strategy

Companies aspiring to grow must be open to change, despite the fear of implementing new processes and tools. The future is in innovation, and companies that provide efficiency are the ones that will succeed. Solutions like HubSpot Payments are designed to meet that objective. ''If you jump into HubSpot Payments, if you give it about five to ten minutes of effort, you are going to know how it works and what it can do. So we're also on a mission to demystify this commerce world. It doesn't have to be that complicated. And we're trying to make it simple, as HubSpot generally does with complex things."

We designed HubSpot Payments for small and mid-size businesses. However, as Jack explains, the solution may apply to different types of organizations across various industries. ''It's a lot of firms like Denamico, where professional services offer project-based work or retainers or memberships. So we're seeing a lot of folks like your business see a lot of success with HubSpot Payments. We're seeing a lot of folks with general high consideration sales, like expensive machinery or home building. Those folks are great fits for HubSpot Payments as well. We also open up new revenue streams entirely. So, during this past summer, we had a big product push — which we're calling embedded payments — that allows you to do things like connect payments to a meeting link to get paid for your time, which is the easiest thing that you could ever sell. And so we can fit with just about any industry.''