Why Capturing Big Data Alone No Longer Works

Episode Summary

There’s no shortage of data to tap into as a business owner. When used properly, data can propel the company to new heights. But there’s also the possibility of disorganized data or data overwhelm. Departments that don’t necessarily talk to one another don’t share data resources, especially if those resources are in a format like a PowerPoint or a PDF. Even when those resources are shared, they aren’t easily searchable.

Dan Mallin and Scott Litman led their company’s growth with a focus on the customer problem and used their early-stage feedback from users to let the product mature. Building a team wasn’t a new concept for them, but they knew from past experience that the more they could integrate their team’s work together, the more employee loyalty they’d have alongside better company results overall.

Guests