RevOps Champions Podcast

Finding Your Profit Prompt: AI and Revenue Operations | Andrew James

Written by Brendon Dennewill | November 5, 2025 at 3:47 PM

In this episode of the RevOps Champions podcast, host Brendon Dennewill is joined by data and AI expert Andrew James to tackle this common feeling of paralysis among today's business leaders. They dive deep into why simply adopting more technology isn't the answer and explore the real source of competitive advantage in the AI era.

Andrew argues that the key to leapfrogging the competition lies not in external tools, but within your own company's data. The solution is to plumb your unique operational data—from your CRM, sales pipeline, and financials—directly into AI to make decisions with high conviction. This approach transforms AI from a confusing threat into a powerful ally, revealing the true constraints and leverage points within your business.

This episode is essential for RevOps professionals, B2B executives, and any leader feeling stuck, providing a clear framework to move from analysis paralysis to profitable, data-driven action.

What You'll Learn

  • The Profitability 2×2 Matrix: A simple way to find your next big win: map your efforts by whether they increase revenue or cut costs—and whether they target new or existing customers. 
  • Why Conviction Beats Accuracy: Most leaders aren’t stuck from lack of data, but lack of conviction. Frame AI projects as clear, high-confidence “trades,” not perfect strategies.
  • The Power of Internal Data: LLMs know what everyone knows. Your private CRM, financial, and ops data is what gives you a real edge—if you connect it to AI.
  • Finding Your X-Factor Metric: Identify the one money-based metric—like cost per acquisition or revenue per lead—that, if improved, accelerates your entire business.
  • From Top-Down to All-In: Stop centralizing decisions. Share data and AI tools across teams so everyone can act on insights and drive results faster.

Resources Mentioned



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About the Guest

 
Andrew James | Founder & CEO at Cerebro Analytics
 
Andrew James is the Founder and CEO of Cerebro Analytics, helping advertisers make smarter, more profitable decisions by turning all their data into a single, clear dashboard. With nearly 20 years in direct-response and digital marketing, he created the S.E.E. Framework (Strategy, Execution, Eyeballs) to help brands reach the right audience profitably.

A lifelong entrepreneur and storyteller, Andrew is also the author of Connecting the Dots: How to Tell Stories That Sell Your Business or Idea in 5 Minutes or Less. He helps businesses scale with clarity, confidence, and data they can trust.

 

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